The Event Square is a unique space for consumer events.
Located in the heart of Mall of Tripla, the striking Event Square is the perfect meeting point for brands and consumers.
Hosting an event at Tripla’s Event Square guarantees a high-impact experience—without the need for a weather backup plan.
The space has been a popular venue for:
- Product launch events
- Sports events
- Trade shows
- Influencer events
With ready-to-use event technology and exceptional large-scale digital screens, organizing immersive brand experiences has never been easier.
Visitors 2024
visitors each week
office tower employees
SQUARE METERS event space
1. Unmatched location and accessibility
Tripla’s Event Square offers a one-of-a-kind setting where the audience is already present. With over 550,000 visitors each week, your event gains visibility effortlessly—no extra crowd-pulling needed.
Located at street level in Little Manhattan on the 4th floor, the Event Square is a high-traffic hub where people flow in directly from public transport, hotels, offices, and different levels of the shopping center.
With a public transport station in the same building, the venue is easily accessible from nearby areas, across Finland, and even Helsinki-Vantaa Airport. Fully barrier-free access ensures your event is open to everyone.
2. Impactful space with ready-to-use technology
Tripla’s 700 m² Event Square provides a striking and immersive setting, featuring state-of-the-art lighting and sound technology, fully ready to use. A large digital screen and three impressive ceiling cubes create the perfect backdrop for concerts, product launches, brand activations, cultural events, and large-scale gatherings—including unforgettable sports celebrations. The space is open to the public and allows for evening events as well.
And that’s not all. Right next to the Event Square, you’ll find one of Finland’s top Sokos Hotels along with a diverse range of restaurants and entertainment venues. Your event can also extend into BioRex’s cinema halls, the immersive Black Box space, hotel meeting rooms, or even the Biitsi and Surf House concept venues. Every execution is fully customized to match your brand and event goals.
3. Maximum exposure for your event
At Mall of Tripla, your event won’t go unnoticed. The Event Square is already a high-traffic hub, but you can further amplify its reach through Tripla’s exclusive marketing channels—a vast network of digital screens, in-mall audio advertising, and highly active social media platforms. These tools allow you to connect with over 550,000 weekly visitors in a commercial environment where people make purchasing decisions and spend their free time.
Tripla’s event team is available to support your marketing efforts, ensuring your event gets the attention it deserves. You can even start promoting in the station hall, guiding visitors directly to your event.
Event Square
1. Unbeatable location and accessibility
Imagine organising an event and having no need to draw people in. Not far fetched at all! In Mall of Tripla, the consumers are already here. We have more than 550 000 visitors each week.
Tripla's Event Square is located on the busy street level, 4th floor called Little Manhattan. Your event will reach large crowds from all directions and various modes of transportation, as well as from the hotel and offices located above Tripla.
The public transportation hub is located on the same floor making your event easily accessible, whether your target group is coming from the nearby area, elsewhere in Finland or the Helsinki-Vantaa airport. The Event Square is fully accessible.
2. Incredible venue and technology ready for use
Tripla's 700 sqm Event Square is an impressive and immersive space/venue, equipped with professional-grade lighting and sound technology. The large digital screen and three stunning cube-shaped screens on the ceiling provide fantastic facilities for concerts, product launches, brand activations, cultural events and other major occasions - not to mention sports celebrations! The space is open to the public and can be used to host events into the late evening.
And that's not all. Located in the immediate vicinity of the Event Square is one of Finland's best Sokos Hotels as well as the shopping centre's abundant and high-quality restaurant and entertainment services. The cinema halls of BioRex, the immersive event space Black Box, the hotel's meeting rooms or Biitsi and Surf House can also be reserved for your event. Every event is fully customised to fit your brand and goals.
And best of all, there is no need to worry about the weather at the shopping centre!
3. Unmissable attention for your event
We promise that your event will be noticed at Mall of Tripla.
Not only is the Event Square already a busy meeting point for consumers but we can also utilise all of the shopping centre's own marketing channels for your event. These include numerous digital screens throughout the centre, audio advertising and our own social media channels. With Tripla's diverse marketing solutions for events, you can reach over 550 000 consumers weekly in commercial environments where they shop and enjoy their leisure time.
Furthermore, Tripla's own event team can assist with the event's marketing strategy if needed. Why not start promoting your event right from the transportation hub, guiding people directly to your event.
Past events
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