Tripla Takeover – An Exceptionally Striking Brand Takeover
Tripla Takeover – An Exceptionally Striking Brand Takeover
Tripla Takeover is a new static media concept that offers brands exceptionally large‑scale visibility in Tripla’s most central and high‑impact locations. The concept is built around large, physical advertising surfaces and bold visual elements – all the way up to immersive 3D executions.
This media concept opens up entirely new opportunities for brands to stand out, make an impact and be remembered in a busy shopping center environment. Whether the goal is a launch, brand awareness, or a creative campaign, Tripla Takeover places the brand at the heart of Tripla and Pasila Station’s constant flow of people.
Visitors 2025
visitors each week
office tower employees
Public transport daily
Designed for launches, campaigns, and standout moments
Tripla Takeover is particularly well suited for:
brand and product launches
seasonal campaigns and campaign weeks
executions where maximum attention value is the goal
concepts that combine creativity and experiential impact
The overall solution can be flexibly tailored to meet brand needs – from single high‑impact surfaces to large‑scale executions that combine multiple formats and elements into one cohesive experience.
Visibility where people move
Tripla Takeover koostuu useista fyysisistä ja visuaalisista pinnoista, joilla brändi voi näkyä samanaikaisesti Pasilan aseman sisäänkäynneillä, kulkureiteillä ja Triplan vilkkaimmissa tiloissa. Kokonaisuudessa voidaan hyödyntää näyttäviä 2D- tai 3D-elementtejä, bannereita ja valtavia lattiapintoja ja yhdistää tarvittaessa promootioihin sekä Tapahtuma-aukion aktivointeihin.
A visually powerful concept
Tripla Takeover includes Tripla’s most central and visible media surfaces:
Big Böle – Giant banners at the Station Square
Station Entrance – Entrance friezes
Station Spotlight – Ceiling and floor executions in the busy station area
Escalator Takeover – Full‑scale branding of escalators
Golden Gate – Ceiling and floor elements in the connecting passage
Tripla Centerstage – Tripla’s most prominent and high‑traffic location, featuring ceiling and banner executions
The solutions can be implemented individually or combined into one visually unified and impactful whole.
Event Square
1. Unbeatable location and accessibility
Imagine organising an event and having no need to draw people in. Not far fetched at all! In Mall of Tripla, the consumers are already here. We have more than 550 000 visitors each week.
Tripla's Event Square is located on the busy street level, 4th floor called Little Manhattan. Your event will reach large crowds from all directions and various modes of transportation, as well as from the hotel and offices located above Tripla.
The public transportation hub is located on the same floor making your event easily accessible, whether your target group is coming from the nearby area, elsewhere in Finland or the Helsinki-Vantaa airport. The Event Square is fully accessible.
2. Incredible venue and technology ready for use
Tripla's 700 sqm Event Square is an impressive and immersive space/venue, equipped with professional-grade lighting and sound technology. The large digital screen and three stunning cube-shaped screens on the ceiling provide fantastic facilities for concerts, product launches, brand activations, cultural events and other major occasions - not to mention sports celebrations! The space is open to the public and can be used to host events into the late evening.
And that's not all. Located in the immediate vicinity of the Event Square is one of Finland's best Sokos Hotels as well as the shopping centre's abundant and high-quality restaurant and entertainment services. The cinema halls of BioRex, the immersive event space Black Box, the hotel's meeting rooms or Biitsi and Surf House can also be reserved for your event. Every event is fully customised to fit your brand and goals.
And best of all, there is no need to worry about the weather at the shopping centre!
3. Unmissable attention for your event
We promise that your event will be noticed at Mall of Tripla.
Not only is the Event Square already a busy meeting point for consumers but we can also utilise all of the shopping centre's own marketing channels for your event. These include numerous digital screens throughout the centre, audio advertising and our own social media channels. With Tripla's diverse marketing solutions for events, you can reach over 550 000 consumers weekly in commercial environments where they shop and enjoy their leisure time.
Furthermore, Tripla's own event team can assist with the event's marketing strategy if needed. Why not start promoting your event right from the transportation hub, guiding people directly to your event.
Media surfaces
Interested in new media opportunities at Tripla?
Get in touch, and let’s create a bold, impactful solution tailored to your brand.